Being familiar with the Purpose of a Casino Host

Throughout my career I have been asked one specific question greater than any other, 'What does a Casino Host do'. It continues to be very difficult to answer. My best solution was 'I help increase the casino's profitability' that has been followed by a 'what''?
If you Google Casino Host, if you are pages of definitions, job descriptions, how to become a Host. It is even placed in Wikipedia! The position even has several names; Casino Host, Player Development Executive, Executive Casino Host, Marketing Executive. The position falls under the marketing department in most cases reports to The Director of PLayer Development who therefore reports to some VP of Marketing.
Most casino players have never met a number, know if they have a number or qualify for a number. Some casinos may have a link beneath the Gaming tab that may introduce the Hosts to the property which has a contact email. Other casinos will provide you with an exact play level you'll want to achieve before you will be assigned a host. As stated in the previous article, the Players Club brochure will show you at what tier level you'll be eligible for a number. Unless you're very large player, you might have perhaps never met your host, or even determine have one. Until she or he calls that you introduce themselves and invite you to the property. Better generally known as Telemarketing.
The casinos possess a data base of all guests which may have acquired a players card. The program utilized shows your play. For example; if you are a slot player it shows total coin-in/coin-out as well as your value for the casino. For tables it shows total buy ins, average bet and time played. This is displayed in 'trips'. Which is every day you visit the casino. It also shows what your value for the casino might be if made more trips.
Making more trips to your casino is founded on your loyalty, the buyer service you receive, maybe if you feel lucky at the house, direct mail offers from your property, location and I am sure a great many other factors. What should you have had a personal casino host that greeted you on your visits, took care of all amenities and room reservations on your trip generating you feel comfortable in your stay? You may be a bit more loyal to that particular property. Guests enjoy having a 'contact' in Las Vegas, Atlantic City or wherever you go gamble. Even local casinos have a number program.
If you happen to be gambling at, or frequenting a property on a regular basis and spending some cash, you have a number! You are on someone's list and really should be acknowledged. I know it doesn't happen. The business has evolved. It is a bit more about telemarketing and becoming you in the door. Personal customer service may be placed on the back-burner. A good host will make the time in order to meet and greet his guests, it doesn't matter what the ADT. Everyone wins with this scenario. As a gamer you have a contact and a go-to person and will probably visit often, receive more comps and move up a tier or two with all the players club. The casino can have an increase in play from you.
A few months ago I decided to use a casino in the large chain of local properties that I check here are not to in some time. I held the best tier card with the time I was playing there and was never greeted. I went the players club, received my new card and played a bit. The overnight I received an email from a host thanking me for returning and inviting me back. I replied to the email asking why I was never greeted before and why I should return. I never received a reply. Would you visit this property again?
As stated before, if you happen to be spending a qualifying cost and time, you have a bunch. If you really feel you deserve one, ask a slot floor individual who is the host on duty and speak to them. Be cordial, polite and expect some customer service. It is job

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